![Nobody Talks About their Financial Failures](https://images.squarespace-cdn.com/content/v1/6523f46bf6776a2ff6938fd0/1710966405317-W3OWD6O5E6DVJ0W6465Z/digital-tablet-computer-showing-stock-market-dataresized.jpg)
Nobody Talks About their Financial Failures
Let me tell you a “not-so” secret: I bought AAPL (Apple) in 2001 at $17. I had a feeling that the iTunes thing was going to be big. And I was right. Yippee for me! Having just come off the bursting of the dot-com bubble and the horror of 9/11, I made a great call.
![The Market Is Not A Casino](https://images.squarespace-cdn.com/content/v1/6523f46bf6776a2ff6938fd0/1708704353392-STE96JHXZ46EVVPK5OT5/woman-playing-at-the-roulette-tableresized2.jpg)
The Market Is Not A Casino
It’s not our fault that we think of the stock market as a form of speculation. Pundits and consumers alike refer to investing as “playing the market,” as though we’re walking up to a blackjack table, slot machine or roulette wheel. And just like gambling, participating in the stock market comes with risk.
![Losing The Conventional Wisdom Part 1:](https://images.squarespace-cdn.com/content/v1/6523f46bf6776a2ff6938fd0/1708701186203-H4N8KOAKLIYWB84CEUL0/checkresized.jpg)
Losing The Conventional Wisdom Part 1:
Among the more pernicious myths of the 20th century is the notion that it’s good to defer taxes because, in retirement, we’ll all be in a lower tax bracket. This is treated as gospel by CPAs and mere mortals alike. We believe that, when the piper demands his due, we’ll be enjoying our financial freedom—retirement—at a discount.